The first Aggregate Conference (#GGRGT) was a success. We hosted a sold out crowd of digital professionals from 14 states for two days of sharing tactics & deep conversations. Hosted by one of Louisville’s newest venues, Atlantic No. 5, attendees were treated to great food, diverse participants & quality evening events.
The conference was supported by major sponsors Bravery Media, Mailchimp, Github & Rosenfeld Media. We’re taking our show on the road for 2015. Want to learn more? Sign up for more information
2014 Presenters
Here's Who You Missed in Louisville
Program
September 28, 2014
Meet & Greet
Join us at The Sports & Social Club on the famed 4th Street Live for a chance to meet & greet fellow #GGRGTers! You can also pick up your nametag early.
September 29, 2014
Breakfast
Vegetable Frittata, Bread Pudding French Toast, Granola & Greek Yogurt, Steel Cut Irish Oatmeal, Banana Bread, Plain Bagels with Sorghum butter and cream cheese
A Mechanic, A Policeman & A Webmaster Walk Into A Bar: Towards a future of work without punchlines
Ron Bronson
In a age of instant connections, we’re more distant. We have the world at our fingertips and yet, it’s harder than ever to make sense of what anybody working on the web actually does for a living. How did we get here? In this talk, Ron Bronson reflects on the death of the webmaster, what’s been left behind and envisioning a future where digital practitioners can find common ground to craft solutions, all while being able to explain what they do to their grandmothers.
How Design Research Leads to Design Decisions
Sam Kapila
Making decisions in design can be subjective and arbitrary. How can designers, developers, and clients make objective decisions that are backed by valid reasons? In this talk, we’ll cover aspects of design research, integrating accessibility, usability, device technology, branding strategy and other factors in design decision-making that are right for the project’s user experience and interface.
The Role of SEO
Daniel Dudley
This presentation will address the important role SEO can play in an organization’s digital strategy, give an explanation of how search engine optimization has changed in recent years and discuss the direction in which organic search and how we find content online is moving. You’ll leave this talk with an understanding of why SEO is important and how it can fit within the organization’s overall marketing strategy.
Make content more social
Ma'ayan Plaut
New change to a social platform? That’s no time to rethink your social media strategy; stick to your content strategy and all will be fine. Recenter yourself with the mantra “Make content more social”—an attempt to proactively create, host, and share more social stories. Moving horizontally rather than vertically through our social spaces allows for more seamless and integrated social experience, with an emphasis on telling our best story, aided by the tools we have at our disposal.
Lunch
Cobb Salad with buttermilk dressing, tabolueh salad, Chef’s Choice Soup, Pulled Pork Sandwiches & Shrimp Salad Sandwiches, Assorted Chips and fresh fruit
How to Ignore Your Haters & Thrive In A Brave New (Digital) World
Ann Friedman
In the era of instant online feedback, we all have to deal with people who don’t like our work. Should we listen to our critics or ignore them? Who’s a hater, who’s got a fair point, and how do we tell the difference? And what’s the best way to forge ahead and keep creating awesome stuff without getting bogged down in negative feedback? Ann has some tips and tricks and lessons from her own career as a digital journalist with lots of opinions.
The Web Culture Shift
Alaina Wiens
A website is only as good as the content it supports, and content contributors help make any web project successful (or not). This session will outline necessary shifts in mindset about web, web work, and content as a whole that contribute to the effective implementation of a web content strategy.
Speed, scale, solutions: The Story of Switchboard
Mara Zepeda
Two practices cripple higher education: the multi-year decision making process and unnatural silos for students, alumni, faculty, parents, and staff. How can we learn from startup culture to move fast(er), break things, and give our communities they tools they need to solve the problems they face today?
Snack Break
Snack Trail mix & fresh fruit
Work Like Open Source
John Britton
Every day, open source communities around the world fix bugs, produce new features, and deliver their products to the masses. We have a lot to learn from the ways they work together.
The Evening Event
Join us at Proof on Main to chat with your fellow conference goers.
September 30, 2014
Breakfast
Scrambled Eggs, Granola and Greek Yogurt
Smoked Salmon Platter with capers, onions, tomatoes, Orange Muffins, Plain Bagel with cream cheese and Sorghum butter
Managing Change: Inside & Out
Andrew Careaga
Change management is a given in the world of digital. Whether you’re involved in a major website redesign or managing the daily challenges of extending your organization’s brand online, this session will help you better understand, manage and become an agent of change – within your organization and outside of it.
Why we need digital leaders
Nicole Sunstrum
We’ve never had a greater need for digital experts, whether in higher ed or other industries. How do we meld this need for innovative voices & give them the space to thrive in institutions that might not be built for the future? In this talk, Nikki Sunstrum will discuss her own experience as the Director of social media at the University of Michigan and how she has been empowered to lead the university forward.
The Limits of Web Platforms
Rob Engelsman
Social media has reached critical mass, and being heard is one of the greatest challenge facing brands today. In this session, we’ll discuss how to think differently about the capabilities and limitations of popular social platforms, as well as view examples from innovative people and brands that have found success on social by going against the grain.
We’re all brands now. How to work and do business in a world where everybody is selling everything all the time.
Patrick Doyle
The internet is having a profound impact on the ways we market our brands and ourselves. Drawing from some of the larger trends in business and higher education, Patrick Doyle will offer practical advice on navigating this crazy new world and making a difference at the same time.
Lunch
Cobb Salad with buttermilk dressing, Apple and Endive Salad, Soup of the day, Hay Smoked Milk Braised Pork with rice grits, Assorted Chips and fresh fruit
Hustle Is Hope
Joel Goodman
Joel will bring his insight into ways we all can cultivate healthy and excellent working lives by curating a daily routine, giving time to our non-work interests & projects, looking for inspiration beyond our spheres & staying connected to supportive communities.
Making Data Meaningful: Stories in Civic Technology from Code for America
Eric Schwartz
While many civic technology advocates focus on access to government data, another common challenge is creating impactful products once you get it. This talk will focus on making data meaningful and accessible in order to support cohesive communities and enable the creation of projects with community-level impact.
10/20s presented by #strategycar
A 10/20 is a conversation format where each person has the opportunity to lead a discussion about anything they please (ideas, questions, demo something, get feedback etc). The trick is that you have only 10 or 20 minutes (depending on the amount you chose to slot on the white board) to discuss your topic. Borrowed from Grok + ConvergeSE, we’re hoping these sessions invigorate and give attendees a chance a hand in curating a conference they’ll get something more out of.
Snack Break
Snack Trail mix & fresh fruit
#HEYKAREN: The Genesis of a Local Campaign
Andrea Hayes & Oculus Studios
Commonwealth Credit Union’s #HEYKAREN campaign has made headlines in Central Kentucky. The team behind the campaign will join us at #GGRGT to talk about the genesis & execution of their successful campaign.































